People being encouraged to raise money by going ‘Live for Wildlife’

People are being encouraged to join a community of online live streamers to help fundraise for Staffordshire's largest nature conservation charity.

Staffordshire Wildlife Trust has launched 'Live for Wildlife' and are asking people to live stream their activities such as gaming, cooking, creating art and crafting and help to raise money for the charity in the process.

The live streamers encourage their viewers to donate online to a cause or appeal to help the charity’s fundraising efforts. The money will go towards the Trust’s conservation work across the county, including management of its nature reserves and engagement work with families and young people.

Live streaming websites such as Twitch have become hugely popular over the past few years, with people tuning into see people playing computer games like Minecraft and Fortnite.

Live for Wildlife has been set up by Aimee Booth, a regular live streamer on Twitch who is working with Staffordshire Wildlife Trust to hopefully raise more money for the charity.

She said: “Millions of pounds have already been raised for various charities across the country through live streaming and we’re hopeful Live for Wildlife will be a success and raise money for wildlife and conservation work across Staffordshire and further afield. We hope that if the project goes well that we can collaborate with the other Trusts to bring Live for Wildlife to other parts of the country.

“It taps into a new audience and lets people know about the Trust who perhaps ordinarily wouldn’t do.

“We’re attempting to create a community of live streamers who can help promote the Trust and when they stream, encourage people to donate to help the work we do across Staffordshire.

"Once people sign up as a ‘Live for Wildlife’ streamer we’ll send them everything they need to get going and how to raise money.

“This isn’t open only for those who already stream, even if you’ve got no knowledge of what to do we’ll be able to help to get you up and running.”

To find out more and sign up, head to Each live streamer who signs up and raises £50 or more will be sent an exclusive Live for Wildlife T-shirt, and that the first person to reach £500 will be featured in the next Trust membership magazine.