Wildlife charity set to double its donations in early Christmas gift

Donations made to Staffordshire Wildlife Trust between 27th November and 4th December will be doubled thanks to a national fundraising campaign.

The money that is raised will go towards projects in in the Trent Valley to reconnect local communities with Britain’s third longest river.

The Big Give Christmas Challenge is a national on-line fundraising scheme and takes place annually as an antidote to retail phenomenon “Black Friday”.

Between midday on Tuesday 27th November – which is ‘Giving Tuesday’ – and midday on Tuesday 4th December, every pound received in donations for the project during the Big Give Christmas Challenge week will be matched by a pound from pledgers.

Louise Morris from Staffordshire Wildlife Trust who leads the Transforming the Trent Valley scheme said: “The River Trent used to be at the heart of communities in Staffordshire and Derbyshire, but is now largely forgotten.

“Our aim is to create a living and thriving landscape for wildlife and people and one where communities can feel a connection to their natural and cultural heritage.

“Projects include making the landscape more accessible - footpaths and cycling paths for instance, encouraging communities to learn more about the cultural and natural heritage of the Trent Valley and improving connectivity in the landscape for wildlife. That will be achieved by re-naturalising stretches of the river which have been engineered and creating new habitats for wildlife to thrive.”

The Big Give Christmas Challenge goes live at midday on 27th November and runs until midday on the 4th December. Only donations that are made on-line during this week will be doubled. To donate to the appeal visit www.thebiggive.org.uk and search for Wolseley Centre ‘Staffordshire Wildlife Trust.’